Turn support questions into SEO and AEO content

Why support transcripts beat keyword spreadsheets

Keyword tools guess intent from search volume. Support conversations show what customers asked after they bought, shipped, or hit a problem — higher intent and closer to conversion blockers.

• Repeat questions in chat reveal documentation gaps immediately
• Escalation rate shows where KB failed before a human stepped in
• Low-confidence RAG flags topics that need clearer source content
• SMB teams without SEO staff can start from support truth they already have

From clusters to content backlog

Run Content Opportunities over 30–90 days. Sort by score and pick clusters with high frequency plus weak KB coverage first.

Mapping gaps to content types

• Policy gaps → KB article (returns, shipping SLAs, billing)
• Product confusion → FAQ block on product or checkout pages
• Net-new topic clusters → landing page outline from brief
• Workflow gaps → API flow or handoff rule — not always a content fix

AEO fields in briefs

Briefs include direct-answer snippets and FAQ suggestions structured for answer engines — concise factual blocks LLMs and featured snippets can cite. Pair with visible FAQ on your help center pages.

• Direct-answer block: one paragraph that answers the cluster literally
• FAQ items: 3–5 questions mirroring how customers phrased the ask
• Schema hints: guidance for FAQPage markup on published pages
• Slug suggestion: consistent URL pattern for your help center

Honest limits in v1

Content Opportunities does not connect to Google Search Console, Ahrefs, or rank tracking. It does not auto-publish. Use it to prioritize what to write — then measure deflection in Zynli analytics and repeat question rate.